How to get more customers for your salon in Singapore
By Hing & Co, founded by the Hing familyUpdated 5 min read
Short answer
To get more customers for a salon in Singapore, make your Google Business Profile complete with services and prices, let people book online, offer first timers a free add-on, rebook clients before they leave, reward referrals, and partner with nearby businesses that serve the same customers.
- Clear prices and easy online booking remove the two biggest reasons people do not book.
- Free add-ons attract better clients than big discounts.
- The cheapest new booking is the next booking from a client who is already in your chair.
1. Show your services and prices on Google
People searching "hair salon near me" or "gel nails Bishan" want to know two things fast: what it costs and whether it looks good. Add your service list with starting prices to your Google Business Profile, and upload real photos of your work and your space.
Only post photos of clients who agreed to it. Reply to every review in a friendly way, and do not offer rewards for reviews, because Google does not allow it.
2. Make booking take less than a minute
Many people decide to book late at night when you are closed. If they can only book by calling, you lose them. Add an online booking link or a WhatsApp booking button to your Google profile and Instagram bio.
3. Offer first timers a free add-on
A free hair treatment with a cut, a free hand massage with a manicure or a free brow shaping with a facial makes trying you feel safe. It also lets new clients see the quality of your work.
Set a limit on how many you give each month so the cost stays under control.
4. Rebook before they leave
The best time to book the next visit is at checkout, while the client is happy with the result. Suggest a date based on their service, for example four to six weeks for a haircut, and send a friendly reminder a few days before.
5. Reward clients who bring friends
Happy clients are your best marketing. Give both the client and their friend a small perk when the friend books. Keep the rule simple so staff can explain it in one sentence.
6. Partner with businesses that share your clients
Bridal shops, photographers, gyms, yoga studios and nail or lash studios all serve people who care about how they look. Swap small perks with them and display each other's cards at the counter.
7. Fill your quiet weekdays
Weekends are usually full while weekday mornings are slow. Offer a weekday only perk to people with flexible time, such as shift workers, parents after school drop off and retirees.
8. List a perk on a platform with no upfront fee
Perks platforms help people discover new salons near them. Choose one with no listing fee so you only give your perk when a real client walks in.
Hing Privileges, the platform run by Hing & Co (the publisher of this guide), lets Singapore salons list a perk for free and set their own voucher limit. Members show a QR voucher at your counter.
Questions shop owners ask
How can a new salon in Singapore get its first customers?
Set up a complete Google Business Profile with prices and real photos, add an online booking link, and offer first timers a free add-on. Partner with one nearby business that serves the same kind of client.
Is it better to give a discount or a free add-on?
A free add-on usually works better. It shows off your skill, keeps your normal price intact and attracts clients who care about quality rather than only price.
How do I get salon clients to come back?
Rebook them at checkout while they are happy with the result, then send a short reminder a few days before. A simple referral perk also turns regular clients into a source of new ones.
Sources
- Google Business Profile
- Google: prohibited and restricted content for reviews
- PDPC: Personal Data Protection Act
This guide is general information for business owners. Hing & Co runs Hing Privileges, which is mentioned in this guide.